This two minute film shows what can be found about you on the internet. After disturbing revelations about intelligence agencies worldwide we all know that our private, even encrypted, information is not safe from governments and might not be safe from criminals. Let the movie show you what is possible, and ask yourself the question: am I considerate enough about my privacy?
When the rotary phone was replaced by a button phone, Bell Labs researched the best positioning for the numbers on your phone. Imagine the key phone not being invented, how can you find the best design for such a phone? This video tells about the research Bell Labs put into ordering the phone’s numbers and how this standard was developed in the 1950’s.
“As I’ve told you before, in a job like yours, even when it’s finished, there’s always one more thing to do.” – Colonel Green (Bridge on the river Kwai, 1957)
Simon Sinek has a famous theory about “the golden circle,” why Apple has something different than other IT companies, why M.L. King Junior led the civil rights movement.
Sinek’s motivation and charisma almost got me convinced, but unfortunately, I disagree. First of all, his model is a too simplistic way to model a huge complicated company like Apple. Sinek states that Apple’s marketing strategy starts with “why” though Apple’s website is product centered.
Though it is possible to divide our brain into the three circles he draws, the words do not match the parts, the further you go to the middle of your brain, the closer you get to your most primal instincts to survival and the parts of the brain we have common to other primates. Though the outer layer of our brain, the cerebral cortex, is our most developed part of our brain that makes us human. “Why” is not a primal instinct but it is a important part that makes us human, we can consider politics, circumstances and other elements in our decisions, something that is far less seen with primates.
I think there is some truth in Sinek’s theory in other situations, though. I think it covers the simple core of LEAN problem solving (start with why, defining the problem, then finding the solution and make it more concrete). I think it also shows the essence of developing software or new features: find out why the customer wants this, then how to implement it and finally what code you need to write. However, in all situations the theory is too simplistic to be of any actual use.
So, to conclude, Sinek’s theory is a too simplistic way of modelling the world and organisations, it does not explain why Apple is so successful and it is not embedded in our brain. Even tough he makes a very convincing speech about it.
“IF EVERYTHING SEEMS TO BE GOING WELL, YOU OBVIOUSLY DON’T KNOW WHAT THE HELL IS GOING ON.” – Author unknown
As you develop new functionality or a new product, you, the designer, are the expert about how is should be used. On the other hand, there’s the practical user, who is going to use your product in everyday situations and should become an expert in the use of your product. Usually, these two persons are not the same. Though as a designer you tend to put yourself in the position of the user, trying to figure out what you would want as a functionality.
In essence, this design process is very wrong. As a designer you are an expert in designing things, and you’re such an expert of your own product, that you immediately know how to use it from the start. You even might think you know which functions you need at which moment. This is usually not something the designer should think of on his own, and this is why the end-user should be considered and consulted all the way throughout the design process. Testing your product in order to get a good design is of utmost importance.
Every person is a unique individual, even single-egged twins aren’t exactly the same. As you grow up, you learn new and different things which influence your interests and the choices you make in your life. These interests influence how you perceive the world around you, what gets your attention and what doesn’t.
The difference in this perception is a big issue for developers and designers. How can you make a program or object that suits everyone? This is something that’s impossible to decide by yourself, in order to find out whether your program is of any use, you’ll need to test it with other people in real-life situations. Sometimes this means that you’ll need to design different versions of your software for different (groups of) people.
The most common example of this is software being in different languages, but this difference could go further than just language. White cars reflect the most amount of light, thus meaning that they are cooler and easier to cool in hot countries, but harder to find in the snow in cold countries. Designing a practical and worldwide useful object suddenly becomes a lot harder!